Showing posts with label 营销. Show all posts
Showing posts with label 营销. Show all posts

Sunday, December 23, 2012

以街道的名字命名公司

A Small Orange 是一家品牌感十足的主机公司,看看他们的注册地址:

A Small Orange LLC
131 Orange Street
Durham, NC 27701

跟微软(Microsoft)的 One Microsoft Way 有的一拼。用已经存在的街道的名字来命名公司,是不是略显霸气?

 

Friday, July 6, 2012

某关于英文SEO和欧美网络营销的对话

旺财() 10:57:24
现在国内最牛的SEO公司都是用的欧美人来做SEO,艺术流操作。。。神马多少多少人的团队,人力密集型、规范化、技术流操作的,其实成本要大得多。再过几年就会慢慢淘汰了。

潜水之王() 10:58:46
老外的b2c都是adwords起家的

潜水之王() 10:58:54
seo不重要

旺财() 11:03:31
对,对他们来说SEO并不是那么重要,但并不是因为用adwords,而是因为他们从一开始关注的就是人的因素。

潜水之王() 11:05:13
我在公司里面做seo,算个屁人

潜水之王() 11:05:48
seo只是添花,可有可无

旺财() 11:06:00
机器是理性的,你关注机器(google),你就自然而然走技术流。。但人才是最终目标,人是感性的,就要走艺术流(“艺术”只是个说法,意思自己可以想得到)。。google的算法方向,就是如何用计算机的理性去更好的度量人的感性。。

旺财() 11:06:16
。。。。。。。。。只能说明你根本不理解这个层次,我说的人又不是做SEO的人

厦门Lang() 11:06:32
SEO ART

旺财() 11:06:41
所以与其研究google,不如直接研究人。。因为google本身也是研究人的

杭州-aixiugirl() 11:07:05
旺财说得有理


旺财() 11:07:50
道理谁都会说哈。。做起来不容易

江苏-暗夜基金() 11:08:21
越不能定量的东西,越难弄!

杭州-aixiugirl() 11:08:28
通常理论策略和执行力都很难结合的好


成都-jack() 11:10:05
严重同意

 

旺财() 11:10:09
其实也没那么难,好多欧美人根本不会做SEO,开个blogspot博客,写个半年,每天就稳定有几千欧美IP了,这是为什么?

安徽-html哈、() 11:10:12
哇塞 旺财 大神已经把seo 升华到艺术领域了 这好牛B

旺财() 11:10:36
我来装B的。。

安徽-html哈、() 11:10:51
继续 哈

旺财() 11:10:55
纯粹娱乐。。

安徽-html哈、() 11:11:01
好 高深的思维

福建-九天() 11:11:23
外国行 中国不行

广州-langlang2013() 11:11:23
那是终极目标 以人为本 google从来就是 网站也从来就是···

旺财() 11:12:03
九天说得进了一层。。。慢慢接近问题的答案了

杭州-aixiugirl() 11:12:14
SEO最高境界就是不去项SEO技术。而是踏踏实实的做事

旺财() 11:12:15
那怎么变中国为行?

旺财() 11:12:41
你那么大一个团队,全是中国人,必然不行!

广州-langlang2013() 11:12:43
百度相对google太特么扯蛋了 ···

广州-langlang2013() 11:13:15
中国起码现在不行 思想觉悟不够+百度算法机制不完善···

广州-langlang2013() 11:13:44
搜 索一个关键词 基本感觉全市挂羊头卖狗肉滴

旺财() 11:14:03
现在大部分外贸SEO还在用打baidu的方式打google。。。

成都-jack() 11:14:44
搜索引擎本来就是参靠,网站在网络上的曝光率做为排名的主要依据

广州-langlang2013() 11:14:47
畸形seo 现在我门做滴都是畸形seo···

安徽-html哈、() 11:15:40
难道你们在 暗示 中国教育  中国人的无能  哇靠 好厉害。。。

太阳系-擦地王() 11:16:11
成都-jack<zzswork@qq.com>  11:14:44
说出了重点...

旺财() 11:16:14
。。。。。。。

成都-jack() 11:16:16
如果没有搜索引擎,我们要去推广网站,常规方法就是去发贴,写文章

旺财() 11:16:18
中国人不是无能,但总不是全能吧

成都-jack() 11:16:29
挂广告

旺财() 11:16:29
你既然要打欧美市场。。你难道比欧美人更了解欧美市场?

旺财() 11:16:49
你要是打中国市场,自然也没有欧美人比得上你了解baidu。。。

安徽-html哈、() 11:18:13
这是 要 谷歌 百度 大融合 嘛、、??、

成都-jack() 11:18:15
所以为啥要提昌高质量连接

杭州-aixiugirl() 11:21:11
我是中国人,我了解google 比百度要多,但是我更了解中国人的习惯,性格。。。

杭州-aixiugirl() 11:22:54
搜索引擎研究得再透还不如去研究目标国家人的一些习惯,性格,消费人群等等,这也验证了刚刚旺财说的艺术流的思维方式


旺财() 11:23:36
全当娱乐哈。。。道理大家都懂。。这些都是说起来容易,做起来难。。。多谢棒场~~

旺财() 11:24:05
大团队、有钱的公司可以考虑慢慢往欧美人过渡

杭州-aixiugirl() 11:24:26
理念,战略定位很重要


杭州-aixiugirl() 11:24:52
先有理念定位,再执行力

广州-langlang2013() 11:25:11
理想跟现实之间还有很大一段距离·······

旺财() 11:25:11
对,我们的目标不应该只是一个立足中国的外贸公司,而是一个美国的本土公司。。

旺财() 11:25:30
只是从中国拿货。。

广州-langlang2013() 11:25:59
好吧 海外仓 海外办事处··

杭州-aixiugirl() 11:26:11
虽然身在中国,把自己完全得融入到目标国家中去

杭州-aixiugirl() 11:26:55
去泡洋妞吧


广州-langlang2013() 11:26:59
弱弱滴问一句 在坐滴哪位有海外仓···

旺财() 11:27:05
其实也没那难。。现在欧美经济不行,人民币升值,人力并不贵。。成立美国公司推荐在Delaware,每年成本不到1000刀。。

见龙在田-山东() 11:27:11
旺财这2B太牛B了讲的

旺财() 11:27:15
只是FP这么干应该不行

杭州-aixiugirl() 11:27:34
正品的应该都有海外仓吧


见龙在田-山东() 11:27:48
果断拜大神。。。。

广州-langlang2013() 11:28:04
在坐滴有几个有海外仓···恐怕不多吧···

杭州-aixiugirl() 11:28:09
不然核心竞争力没有


旺财() 11:28:55
很多SEO以为自己很了解google,其实和了解欧美市场(消费者习惯等)是两码事

见龙在田-山东() 11:29:56
是的,标准的营销应该是人占80%,技术占20%,起辅助作用,我们把技术达到了极致,但终究研究的还是技术

Sunday, December 4, 2011

The #1 reason I get so much traffic–Neil Patel

This is a message from Neil Patel, the legendary entrepreneur born in 1985 who’s making millions of dollars per year from his businesses. Very very insightful read.

Here's another one by him: 3 Mistakes of Online Business Owners

And another one: How to get affiliate referrals?

Actually, just come here for the most recent mailing by him: KAVOIR BACKYARD ARTICLES
People often ask me how I'm able to get so much traffic to every business I own... how I'm able to find traffic sources where others can't... and so on.

Let me begin to answer that with a question of my own:

On a scale of 1 - 10 (with 10 being "super crucial"), how important is traffic to your business success? Could you survive without traffic? Could you grow your business without growing your traffic?

Most people rate traffic a 10 -- super crucial.

I, however, would give it a 7. It's important, but not the most important element of my success.

Most people think the 3 components of a successful business are: traffic, conversion, and product. I disagree. These are 7's on my scale.

So what are the 10's?

Mindset, market understanding, and habits.

I realize this may be a disappointing answer. It sure isn't sexy. But if you feel disgusted or this turns you off... then, I'm sorry, you probably aren't going to succeed. If all you want is quick, tactical fixes, you should go look elsewhere.

This isn't what most people want to hear. But I see it as my sworn duty to make you successful, even if I have to *force* you into it. :)

These 3 things are the reason I can get so much traffic. Once I mastered my mindset, market understanding, and habits... I could answer any traffic question I've ever faced. They are FAR more powerful than any single tactic like "get good anchor text" (though those are useful, too).

OK, let's talk about mastering your mindset.

Most people right now believe traffic building is hard. You're probably one of them. They believe this for 2 reasons:

Reason #1. They don't have a systematic way to executing their strategies and tactics. They try one technique for a few days, then read a random blog post covering a different strategy and decide to switch to that. They have no guiding process. They don't follow through. Instead, they half-ass a bunch of different stuff and as a result go nowhere.

Then they get depressed and give up.

Reason #2: all the mainstream blogs are telling you it's hard to grow your traffic. They tell you to produce great content for weeks and weeks and weeks and then you might start to get somewhere.  (If I didn't know any better, I'd believe that too.)

This belief is especially detrimental because if you think something is hard, you're probably not going to give it much of a try.

OK. If either of these reasons resonate with you then the coming days will feel like a breath of fresh air...

... because I'm going to give you specific, step-by-step ways to grow your traffic. I've taken the hard thinking out of it.

I have a system that worked for me repeatedly across multiple businesses... so you don't need to come up with your own solutions. You simply need to implement what I give you. (The knowledge you'll receive is only a potential until you take action.)

I'm also going to show you how to think about your traffic... so you can come up with your own strategies.

And as this happens you'll realize traffic building isn't hard. As you'll see, it's actually quite easy.

All it takes is a little bit of intelligently applied effort.

I want to quickly touch on 3 more harmful beliefs and then destroy them.

(These are crucial. If you don't believe, deep down, that you can achieve your traffic goals... then you won't. That's why we're taking so much time to get our mindset right.)

1. Belief: you need all the paid tools you see out there.

Truth: You already have everything you need. The problem is you've been kept in the dark about what really works. (Since traffic is so crucial, most experts DON'T share their very best stuff. Why would they tell their competitors what is working?) I'm no longer in that game... so now I can share everything to set you right.

2. Belief: it takes a long time to build up traffic.

Truth: Actually, it doesn't. The reason it takes *some* people a long time is they're doing it wrong. They waste a bunch of time on the 3 Big Mistakes (which I'll cover in a few days). With the rise of social sites, it's never been easier to jump start your traffic. And it's getting easier every day.

3. Belief: You need to be an "expert" to build a high-traffic site.

Truth: you just need to be a little better than the average person in your market. If you're focused on your own learning, it's easy to rise above average. People fail at promoting their content because they don't believe in the content they've created and end up self-sabotaging themselves. If you aren't confident in your topic area, spend the next few weeks reading and trying everything you can... then come back here and my methods will turn that knowledge into quality traffic.

OK this email has gotten pretty long. I realize you may not hear beliefs like these from many others... but then again, not many people can charge the consulting rates that I do :)

The point is, my main concern is giving you the keys to explosive growth. And the foundation to doing so is the belief you can.

Getting you to believe that is the hardest part of my job... which is why I opened your eyes to new possibilities today.

Now it's time to deep-dive into my personal "traffic-getting" system.

Look for that tomorrow.

Neil

PS -- actually, one more thing. A reader recently asked me why he should join my newsletter when he's already reading traffic blogs. It's a great question.

My thought on that initially took me back to math class. If you needed to learn calculus, would you do so by jumping around and studying random chapters?

No. You'd start at chapter 1 and work your way forward. Each chapter builds on the previous ones. You learn it systematically, step by step.

To me, learning from random blog posts is like jumping around the book. No blog out there starts you at Step 1 and walks you through becoming a master. Think about the last 3 articles you read. Did they build on each other in any way? I doubt it.

I created this newsletter to fix that... to finally provide entrepreneurs a systematic way to get lots of good traffic.

Plus, few other folks have the breadth or depth of my experience (not to toot my own horn, hehe). I've shown corporations as large as Viacom how to do this... and I've also helped the "little guy." I built my website from scratch and now get 150,000 uniques every month.

And now I can pull from all those experiences to show you what works -- and what doesn't. So you're going to learn from someone who not only "did it"... but also took the time to figure out how to teach it.

All I ask from you is -- take action.

That's what separates the A-list, well known sites from the forgotten ones.

So go back and review one more time the mindset you learned in this email. It's far more important than any traffic-boosting strategy or tactic you could receive.

I'm teaching these to you first because I want you to succeed. These are my true secrets.

Now get ready for some SPECIFIC tactics coming your way tomorrow. There are 3 Big Mistakes you need to know about...

Monday, January 25, 2010

关于Google英文市场的SEO搜索优化,答某客户问

有个新加坡的客户跑来想让我帮他做SEO优化,让我报个价,我嫌麻烦不想做就大概说了一下经验让他自己去做。道理浅显,但做起来却要花相当的时间。无论如何,跟大家分享一下,共同进步!
其实如果你自己有时间的话,Google的SEO很简单,主要就是:

1. 找到数个搜索量够大的关键词(2 - 3个词的关键词组)。

2. 然后以这些关键词为中心发散出更多的长尾关键词,写文章,质量较高的有个性的文章发到自己网站上,质量一般的发到article directory如ezinearticles.com或以guest post形式发到相关主题的博客或网站上。每天更新,并经常和其他网站站长交流互动,尽量建立良好的私人关系。

当然前提是Singapore的主要搜索引擎也是Google,其他搜索引擎的优化我经验不多。

以上主要是为增加流量的SEO优化。要在增加流量的基础上做提高转化率的优化,就要复杂一些了,主要是关键词的选用。比较快捷的做法是用Adwords试探性的研究某个市场,然后再在数据反馈的基础上,选择性地优化某些关键词和页面。

SEO效果很慢,不要着急。一般来说,有好的心态和持之以恒的行动不可能不成功。我的经验是这样。呵呵。

理论上,所有的英文市场SEO都可以这么做。但市场不同,进入难易也不同,方式不同,速度也不同。SEO是个网络营销的副产品,如果你成功建立了自己的权威,你的产品和人缘够好,完全可以略去不管它。所以可以讲,SEO的本质就是平民(失败者)的救命稻草。

Tuesday, August 25, 2009

移动在各大校园收购电信手机

发信人: zach (Janjeanjee), 信区: Mobile
标  题: 移动最近四处在校园里收购电信手机
发信站: 兵马俑BBS (Tue Aug 25 16:56:09 2009), 本站(bbs.xjtu.edu.cn)
先bs一下移动不正当竞争手段,想垄断...
凭借财大气粗,在外事等学校收购电信手机
如过谁拿到证据了可以向我同学反馈,电信给的奖金根据情况4位数的以上的
站内联系
--
※ 来源:.兵马俑BBS http://bbs.xjtu.edu.cn [FROM: 125.76.216.102]

 

 

 

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